The brief for Your Story was to implement the project through a visual identity. The design intention needed to be experimental, pushing the boundaries of how a brand is perceived. There is no defined logo, no drawings, no bright stand out colours ⏤ only a uniform nude tone and black text defining the identity. The branding of the Your Story relies purely on the relationship tale that a product has with its consumer.
This project looks at how we can redefine and challenge the negative word ‘consumer’ to a positive by looking into the people who buy these products. That means understanding their relationship, their experience, their story with a product is crucial. Whether it was positive or negative, successful or unsuccessful, Your Story’s visual identity is to display those conversations that reflects a person’s connection with a brand.